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Six key requirements must be met in order to have a successful micropayment
product:
1. Transaction Speed and Merchant Throughput
Transaction speed is vital for consumer convenience, and for low-ticket
merchants who often measure the efficiency of their business based
on the number of customers processed per minute.
2. Ubiquity
The main attribute of cash is ubiquity - universal acceptance by
all merchants. This is essential for consumer acceptance. Consumers
need a payment instrument that is widely accepted at locations where
they make their everyday small cash purchases.
3. Failure and Maintenance Free
Consumers should never fail to make a purchase due to an insufficient
amount of cash or electronic cash in their wallet. Also, consumers
should not have to worry about the balance in their wallet or electronic
purse. They should not need to visit ATM’s or electronic cash
loading devices in order to maintain sufficient balance in their
wallet.
4. No Charge-backs and Onerous Paperwork
Merchants do not want charge-backs and time consuming/expensive
transaction records paperwork.
5. Transaction Economics
A micropayment product must provide profitability for both issuers
and acquirers with fees acceptable to the merchants. This is essential
for wide acceptance by low-ticket merchants (ubiquity). Wide acceptance
by low-ticket merchants is the key requirement for consumer acceptance.
6. Aggregation
Issuers do not want a large number of micropayments on monthly statements
because of the added costs (more paper, postage, customer service
calls…). Likewise, consumers want to avoid clutter on monthly
statements. Still, any system needs to be capable of reconciliation.
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